Reasons why every campus-going student ought to be on LinkedIn
Launched in 2003, LinkedIn is a social media platform mainly used for professional networking and allows job seekers to create customized profiles that act as their online Curriculum Vitae. The site also allows employers to post jobs. In the present day and age, where numerous online platforms spring up periodically, it is easy to regard LinkedIn as a social media network, just like Facebook. However, some conservatives view it as a job board. Both perceptions are correct to a certain degree. Still, unlike Facebook, LinkedIn is more tailored towards professionals, and unlike most job boards, LinkedIn does more than just allow you to search for openings. LinkedIn is an invaluable resource for both employers and employees. As a student, you are a prospective employee, and therefore, there is a great need for you to understand the importance of creating a LinkedIn profile as early as the first day you joined campus.
- To build a strong network of professional contacts:
Getting ahead in any career is as much about who you know as it is about what you know. I am sure by now you have heard of the term ‘kujuana’ (to know people). An efficient way of getting your first internship or job is sometimes highly dependent on who you know. The starting point in using LinkedIn to build a strong network is by first connecting with your peers and your university lecturers, then branching out into the industry you want to work in. You never know when a connection will come in handy, and the more extensive your network, the more chance you have of being referred to a job role. There are particular moments when your friends may refer you to prospective job openings based on how they understand your skills profile. For instance, they may share your LinkedIn profile name on the comment section of a recruiter sourcing for prospective job applicants with a similar skill profile as yours. That is how you can easily land a job online.
2. To let the companies and recruiting agencies find you:
When you apply for a job in the present day and age of social media, your prospective employer is highly likely to conduct a background check on you. They would often google your name, and in most cases, the first feedback of the search would be your social media account, that is, if you are signed up to them. In this regard, it is essential to be wary of what you share on your timeline because research indicates that students often get a bad rap over their social media presence. However, you could save your face by having a professionally tailored LinkedIn account as a student. Fundamentally, the LinkedIn account portrays you as an entirely different ad more professional individual who is ready to give their best in everything they do. Also, having a LinkedIn account allows companies to find you with ease and, most importantly, find the information you want them to see. Personally, I have a LinkedIn account with over 6,500 followers. The account often gives me weekly feedback regarding people who have perused my profile, where they work, and their interests. There have also been instances where I have been invited to apply for particular opportunities based on my profile. The point here is that having a LinkedIn profile that portrays your strengths and experiences places you on the path towards accessing various opportunities to advance your career.
3. To get job alerts:
Even though LinkedIn is much more than about searching for jobs, it is still incredibly useful when it comes to seeking your next job opportunity. In this regard, LinkedIn would be particularly useful for students. Interestingly, you can customize your profile settings to allow it to send you job alerts for certain companies, industries or specific job titles so that you will never miss out on a great opportunity again. With such settings, you would often receive job alerts as soon as they are shared. You could easily use your online profile as your Curriculum Vitae for the job position you are applying for besides uploading the cover letter. In other instances, the job alert would redirect you to the company’s website and provide further details regarding the application procedure. Surprisingly, some companies use only LinkedIn as their trusted employee recruitment platform. In this regard, it would be advantageous to you to sign up for a LinkedIn account to be aware of these ‘special’ job opportunities.
So, those are the primary reasons you need to be on LinkedIn as a campus-going student. There are also tips regarding how you could benefit more from having a LinkedIn profile. However, I shall share these tips at a later time. Until then, ensure that you sign up for a LinkedIn account by clicking the following link: https://bit.ly/3jVy1lB. It is absolutely FREE! There are numerous networking and job opportunities waiting for you.
Have a fruitful LinkedIn induction, won’t you?